Data. Data is everywhere. Whether we’re reading about the stats of our favorite baseball players, or looking at the number of followers we’ve gotten this week on Instagram, it’s all around us, all the time. The web of course, is no different. Billions of users are making billions more purchases, interactions, and pageviews every minute online. Every click, every view, every video play is useful data to someone.
Google Analytics captures all of this data and puts it into a relatively easy to use dashboard format for businesses and users to utilize for whatever purpose they wish. Here at Surf Your Name, we use Google Analytics all the time for both ourselves and our clients, as it lets us see how certain pages are performing and how we can improve our content. That’s why one of our newer employees, Sarah, thought it was important to get certified in this extremely useful software.
The Google Analytics Certification involves taking two courses: the Beginner Analytics Course and the Advanced Google Analytics Course. Both are set up similarly, with watching videos that explain how the different features of the software work, and then taking a quiz about the features explained, or taking a “guided tour” through the software itself with a demo account that has pre-loaded data. At the end of both courses is a long, 70-question test that you must pass with a score of 80% or higher.
Sarah learned a lot of useful tools like how to set up new Google Analytic data views, how to set up custom alerts for all of our clients, and how to filter data in every way imaginable. She can also set up custom goals for things like product categories in an eCommerce store, view which ad campaigns have been the most successful, and so much more. There are endless possibilities to what you can do with all of the data you can collect from users visiting your websites.
If you want some guidance with Google Analytics, Surf Your Name is here to help! We’re Analytics Certified and full of experience in the field of getting clients the results they need. If you are not getting detailed reports of how and when users visit your website, you are missing out on very important data that can increase the success of your website and business!