How to Choose Your Keywords
Usually, companies are sure that they already know their ideal keywords. Often, they are mistaken. SurfYourName guides you through internet marketing every step of the way.
It is very difficult to be the business owner and look at it from the perspective of a potential customer, rather than an insider. Making a list of keywords shouldn’t just be an “in-house” task. It is best to ask people outside of your company for their input, mainly your customers. Business owners are surprised to hear the suggestions from outside sources; you realize an average customer doesn’t speak the same language or lingo as you.
Only after you have put together a list of likely phrases from external sources do you add your own. As the last step, try to add variations, plurals, and derivatives of the phrases on your list.
Here are a few examples to get you started. Remember, you need general keywords, niche products keywords, geographic keywords, etc. Keywords can also be phrases, as you will see below. Limit phrases to 3-5 words.
Assume, for example, that you were a real estate agent in Atlanta. Two of the key-phrases you are evaluating are “Atlanta real estate listings” and “Atlanta real estate agents”.
Maybe you are a pet store owner in Denver. You would have “Denver pet store” and “tropical fish in Denver” and “Denver goldfish”
Your products, services, brands, descriptions, and locations are all keywords. Come up with as many as possible. The list can always be reduced or modified to adjust performance. Surf Your Name will assist you in getting your marketing program kicked off and sending customers your way FAST!