Facebook has been under pressure from users for quite some time to add something more than the “Like” button for users to use when viewing their friend’s posts. Hitting that “Like” button isn’t always the best reaction for every occasion. Now Facebook is giving users more options; love, haha, wow, sad or angry are available now to express your feelings.
Engagement is a strong focus and runs high on Facebook and they want to keep it that way. Nearly 1.6 billion people visited the social network at least once a month in the fourth quarter, up from 1.55 billion people in the third quarter, and 1.04 billion visit Facebook every day. With numbers like that, giving users what they want is mandatory for their continued success.
There has not been a word from Facebook on how this will impact business fan pages. There is no official statement on how these new emojis will impact the number of people reached on business page postings. However, the dedicated Social Media Management Team at SurfYourName.com will continue to monitor this development and keep our clients informed on any changes that may be seen.
With this new feature, we can all assume that Facebook usage will increase over the next few days and probably show a nice bump in 1st and 2nd quarter usage statistics. If you do not have a strong Social Media presence, give us a call today at 515-4WEB-GUY (515-493-2489) for a FREE, no-obligation review of your marketing and social media presence. We specialize in working with small businesses and can cater to a Social Media Management package to your budget.
If your business is not on Facebook, your clients will never find you!