Navigating Email Marketing in the Digital Age
Email Marketing is still one of the most popular forms of digital marketing – in fact, recent surveys show that over 44% of customers prefer company engagement in the form of email. And just like any other digital marketing practice, there are constant changes and trends that come and go. At Surf Your Name, we understand the importance of staying up-to-date on those trends and best practices. So what does the current Email Marketing situation look like? Keep reading to learn all about our research into the do’s and don’ts of email marketing!
The New Normal: Responsive Designs
You may remember a time when the only way to view your email was on a desktop computer. That time has completely passed and consumers now expect the emails they receive to display seamlessly across multiple devices. That means that email marketers should design their campaigns to look flawless on desktop, tablet and smartphones. At Surf Your Name, responsiveness is one of our top priorities. Whether we’re building a website or developing an engaging email marketing campaign, we check the display across every screen size, in every orientation so your message can reach your entire audience – no matter the device.
Smartphones have changed everything about the way that companies interact with their consumers. It’s now easier than ever to browse the web and buy your favorite products using the tiny computer in your pocket. Recent studies show that 75% of consumers prefer to check their email on their phone, rather than on desktop computers. Based on recent studies, email interactivity and mobile readiness go hand in hand. That means your company’s email marketing campaigns should be designed to display properly on mobile devices FIRST in order to produce the best results. Our email marketing team at Surf Your Name knows what it takes to design campaigns with mobile viewers in mind, and our number one goal is to engage your subscribers – turning them into paying customers.
Branded Templates are The New Black
The email marketing world is moving away from simple text-driven email campaigns. Studies have shown that eye-catching, branded emails lend credibility to your business and build trust with your client base. Templates can be customized to better represent your business and headers and footers are an incredible opportunity to insert logos, as well as social media links and contact information. Not only does Surf Your Name have an incredible email marketing team, but we also have a team of graphic designers who are ready to create an engaging look and feel for your marketing emails.
Check out our infographic below!
With trends always ebbing and flowing, its more important than ever for your email marketing provider to keep evolving and adapting to the technology that is changing the way companies interact with their consumers. In this day and age, it’s important to find a digital marketing agency that you can trust. Surf Your Name has a proven track record of providing the most up-to-date, engaging email marketing campaigns that produce results for our clients’ businesses. If you’re ready to join our long list of happy clients, and start turning your subscribers into paying customers – contact Surf Your Name today. Give us a call at 515-4WEB-GUY (515-493-2489) for a free, no obligation consultation and find out what we can do for you!