What is Search Engine Optimization (SEO)?
Search Engine Optimization or SEO is the active practice of optimizing a web site by improving internal and external aspects of the entire site in order to increase the traffic the site receives from search engines. SurfYourName.com will work with you to determine if a broad or specific marketing campaign will best benefit your business. Optimizing a web site for search engines can require looking at many unique elements, which overwhelms many business owners and many practitioners of SEO. This field is changing on a daily basis, which requires the professionals at SurfYourName.com to participate in over 40 hours per month of Search Engine Optimization continuing education.
The major commercial search engines create most of a small business’s web traffic. If your site cannot be found by search engines, you miss out on the incredible opportunities available to websites provided via search. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. Search engines are always changing to improve their technology and to crawl the web more deeply, returning increasingly relevant results to users. However, there is and will always be ways to increase how your site performs in search engines. The right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a huge advantage in bringing visitors and customers to their sites. There are thousands of articles and forums posted on the Internet giving instructions on how to increase the traffic sent to your site from search engines. Search engines are just like technology, what’s new today, will be out of date tomorrow.
Allow SurfYourName.com to do what we do best by optimizing your site and creating a custom marketing campaign for you. Would you go see a cardiac specialist if you are having heart issues or would you try to operate yourself? Call the Web Design Specialists today at 515-4WEB-GUY (515-493-2489) to discuss how we can increase your placement in the search engine rankings!