Search Engines are an incredible tool that can help your customers find your business, but the way that they work is sometimes shrouded in mystery. It’s true that there are TONS of factors that go into optimizing your business’s website for search engines like Google, Bing and Yahoo, but easily the most important is the simplest: Content. When we say content, we don’t just mean the copy on your home page, about us page and others detailing your company’s mission and services. We mean blogs.
Just so you get the idea, here are some facts about how others are utilizing blogs to bring in clients… Over 2 MILLION blogs are posted daily. That means that about 50 people have clicked “publish” in the time it took you to read this far into our article. Of course, with numbers like that… you might feel like you’re screaming into a void while posting articles or blogs on your website. After all, the larger the volume, the more difficult it is to stand out. But you have to! It’s not only important to spend time writing creative, interesting content for your blog posts, but you also need to optimize the posts for Search Engines in order to even be seen. And that’s where SEO comes in.
So, what exactly is SEO? Well, the textbook definition reads, “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. Let’s try this in English…
Search Engine Optimization is the process of tailoring your page or website so that a search engine “likes” to show it as a top result for certain searchable phrases or keywords. But what exactly are you changing or optimizing in order to affect the “visibility” of the site or page?
If you want your blog posts to be seen, you’ll need to optimize them so that google is more likely to include your article on it’s first page of results. There’s a joke in the SEO business, “If you want to hide a dead body, place it on the second page of google.” So, what is the magic that makes Google love your blog? Well, as Bill Gates said in 2006, “Content is king.” And that is truer and truer, the deeper into the digital age we get. When you search “easiest homemade lasagna” google is going to work really hard to show you the best lasagna recipe (that has the least ingredients and is quickly made). That’s because Google’s goal is to give you the best possible experience, so it wants to deliver the greatest content it can find.
So, you can see where we’re going with this… the MOST effective thing you can do to drive your search engine rankings is to produce great content in the form of blog posts and latest news articles. This can be hard for any business owner. It’s going to take a lot of work, and a lot of time that you probably don’t have because you’re busy, you know… running your business! And when you do find the time and energy to write one or two GREAT blog articles, that’s just not enough to make a real impact.
In order for your blogs or articles to produce results for your business and boost your Search Engine rankings, you need fresh, continuous content. That is where we can help you! We have experienced and talented SEO writers on staff who are ready to start producing incredible content for your website. We’ve got everything you need to drive traffic and increase your standing with Google, Bing, Yahoo and other search engines.
Your website has the power to be your #1 marketing tool, especially in today’s internet-driven market. And if your potential customers can’t find you with a quick google search, your business may be at risk! Give us a call today at 910-452-6345 to find out how our writers can increase your websites visibility and produce results.