SEO (Search Engine Optimization) Does Work

And here is the proof…

We all know that SEO will increase your website’s performance, that is no surprise.  The challenging part is finding a web developer or SEO expert that can provide the results they claim they can.  We have all seen ads, messages, and proposals that say they can increase your website’s rank in the search engines.  While any amount of SEO is better than none, being able to deliver results is the name of the game. Surf Your Name has many clients getting great results from the SEO services we offer and the work we do on their website.

It isn’t often that we are able to share this information with other clients and prospective clients.  Many of our clients do not want their competition to know the details of how they are getting success.  However, we are about to show you a case-study of one project with PROOF of our results.  Some of the client’s information will be blurred to protect them and their work, but if you continue to read this case study you will get a good idea of what a good SEO firm can deliver.

SEO Case Study

For this case study we will review John’s (not his real name) website before and after SEO was started.  John has several websites and most of them are eCommerce style websites. John joined the Surf Your Name family in 2016 because his business was growing and going to the next level.  He had been using another web developer that took days to make minor changes, never answered the phone, and didn’t give his websites the attention they needed to produce results. John’s previous web developer had not done much SEO on his site and what he did do wasn’t producing results.  Our first step was to get a “baseline” of John’s website performance so we could measure the results of our SEO and other modifications.  

SERP (Search Engine Ranking Performance)

SurfYourName operates a special software that will take search words and phrases and do searches for them on the major search engines.  We then take that data and build custom reports that show your website’s ranking in the search engines for each of those key words and phrases.  Our software will track these results daily, weekly, and monthly so we know what portions of the SEO are working and what is not.  We always want to get a baseline report prior to us doing any work on your website so we know what results we are delivering to our clients. We offer weekly SERP reports to our clients for a discounted rate and if they are using our SEO services.

The first image on the right, you will see John’s baseline report.  It shows the keyword we are monitoring, the current rank of the keyword in the Google search results, the history of that keyword’s ranking, and the monthly search volume for each keyword. This is the baseline report for John’s website prior to any SEO work by Surf Your Name.  From the 30 or so keywords in the baseline report, John’s website was only ranking for 4 of those phrases.  This is why John hired us to get his websites performing for him and his business.

Performing SEO on a website is not a 1-time thing. We start by performing the “first round” of SEO and then monitor the change in results.  Then we take what we have learned from the change in results and do another round of SEO on the client’s website.  This can continue for weeks, months, or longer depending on the size of your website.  It is also worth noting that search engines change their ranking system quite often.  When this happens a good performing website can drop in the rankings quite quickly.  Other websites could also start increasing their SEO efforts and that could effect how your website ranks in the search engines.  This is why we want to stress….SEO is NEVER finished!

The 2nd image on the right shows the same SERP report, but ran approximately 2 months after the baseline and after the first round of SEO performed on John’s website.  You can see his website is now ranking for 14 of the search phrases.  With just the first round of SEO and only 2-months, the website is ranking for almost 4 times as many keywords as before.  The second round of SEO will take the rankings on the 2nd and 3rd page of results and start pushing them to the first page of Google.

This is John’s baseline SERP report.  It shows where his website ranks in Google for about 30 search terms.

This is John’s SERP report after the first round of SEO (2-months) for the same 30 search terms.

How Did SEO and Higher Keyword Rankings Change Performance?

We did not promise John his website would be ranked in the #1 position overnight.  Proper SEO takes time and tweaking to get improved performance.  Hundreds of factors go into your website’s rank in the search results.  However, as we are about to explain, even the first round of SEO will have big impacts on your website’s performance.  With a few modifications to John’s webiste flow, shopping cart, and checkout process coupled with search engine optimization; more visitors started flowing into John’s website.

Looking at the first image on the right, in just a 2-month period after the first round of SEO, John’s traffic from Google is up over 224%.  This is almost 200 additional visitors to John’s website in a 60-day period.  Every business and every website has a different conversion rate, but how many more customer would this mean for your website and business?

With an additional 200 visitors, would you convert 2 customers, 12 customers, or maybe 20?  Now multiply your average sale price by the amount of new customers.  Lets say your average sale is $150 and you add 2 new customers, that is $300 in additional revenue.  Or you add 12 new customers at $150 each, that amounts to $1,800 in new revenue.  If you can add 90 new customers a year at an average of $150 each, that will add $13,500 per year in revenue on your bottom line.

With the 1st round of SEO, John’s website experienced a 234% increase in organic search traffic.

11 more transactions, over 160% increase in revenue with 1st round of SEO.

 

Take a look at the 2nd image.  You will see that John added 11 more customers in 2 months versus the same time last year.  That amounted to 162% sales increase for that 2-month period.  If we stopped doing SEO on John’s website and just allowed to website to perform at this level he would see a $15,000 sales increase for the year.  What would you do with an extra $15,000??

Summary

Everyone wants that coveted #1 spot in the search results.  While it is very possible to get that spot, any raise in your rankings will drive more traffic to your website.  SEO is not an overnight process in getting your website to perform better in the search rankings.  It can take days, weeks, and even months to see your website’s rankings change.  Search engine rankings are always changing based on new websites coming into the mix and search engine algorithm changes.  If you think you can have your site optimized and never touch it again, you are not going to get the best results.

As you can see from this case study, the first round of SEO we performed did not get the clients site to the #1 position in every keyword.  However the overall rankings did increase, the amount of keywords ranked did increase, the amount of visitors did increase, and most importantly….revenue increased.  John website produced enough revenue in a few months to more than pay for the first round of SEO that will continue to drive visitors to his website.  We know once we start round 2 of SEO it will drive even more traffic and revenue. There are hundreds of tutorials, videos, and articles around the internet on how to perform SEO on your website.  

While small business owners can take the first steps in getting their site optimized for search engines, the money spent on the right professionals will typically pay for itself.  Our team of developers and SEO technicians have years of experience that will save you hours of learning and allow you to focus on running your business.  Send us a message or give us a call today at 515-493-2489 and we will perform a SEO status report on your website and go over all of the results with you.

There are no shortage of companies offering you SEO for your website and wanting your money.  Make sure they can explain what they are going to do to increase your rankings.  What reporting do they provide to show how your website is performing?  Do they want your business or do they want to help your business?  Surf Your Name has been helping our clients for over 10 years and we are dedicated to the success of your business.  We know if we help your business you will keep doing business with us!

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I have worked with SurfYourName for years. They have built websites, helped with Facebook and my marketing. They do great work, but the best thing...

Andy B.

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2015-09-12T08:41:31+00:00

Andy B.

Charleston, WV

I have worked with SurfYourName for years. They have built websites, helped with Facebook and my marketing. They do great work, but the best thing is their personal connection. They treat me like family and will do anything they can to help!  You will not find a better web design firm out there!

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Gary B.

Clendenin, WV

I have used SurfYourName several times for tech support.  When I got my new laptop they setup all of my emails and got me up and running.  I recently had a virus issue and they were able to "kill" the virus and get my computer back up and running.  I don't know what I would have done without them!  They return my calls and are always so helpful.  Would recommend them to any of my friends or colleagues!

Thank you very much for all of your help.  The website you and your team made was better that I could have ever hoped!  The...

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Elkview, WV

2014-03-12T09:13:07+00:00

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Elkview, WV

Thank you very much for all of your help.  The website you and your team made was better that I could have ever hoped!  The people here in the office have done nothing but rave about how great it looks and how happy they are with it.  Thank you very much for everything you have done for us.  I am not sure if all web designers are like you, but you made things simple and easy for us!  You have earned our business for years to come!

I bought a new printer for my home and could not get it to work to save my life.  I tried for over an hour...

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Elkins, WV

2014-11-20T09:54:10+00:00

Sherry S.

Elkins, WV

I bought a new printer for my home and could not get it to work to save my life.  I tried for over an hour to get it to print and NOTHING!  My son, who is more tech savvy, tried and couldn't get it to work either.  I called Erik with Surf Your Name and he was able to remote connect to my laptop and had my new printer working in 30 minutes.  I didn't have to leave the house or talk with someone from an overseas call center.  It was worth every penny to get my printer working!  Thanks Erik and Surf Your Name!

There isn't enough great things I can say about Surf Your Name!  I never knew how important my website and Facebook page would be to...

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Clendenin, WV

2013-10-12T10:10:50+00:00

Sug S.

Clendenin, WV

There isn't enough great things I can say about Surf Your Name!  I never knew how important my website and Facebook page would be to my business.  The amount of clients I get from my website has boosted my business BIG TIME!  I don't have time for Facebook and you and your team take care of that for me.  Changes to my website get made super fast and don't cost an arm and a leg.  The new email service you setup for us really has made my life easier.  I could go on and on, but you know I am a customer for life!  You guys are the best!

Great services at an affordable price. Highly recommended all around. We get compliments on our site all the time.

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2016-11-07T17:29:48+00:00

Daniel C.

West Babylon, New York

Great services at an affordable price. Highly recommended all around. We get compliments on our site all the time.

I have been a web design customer and IT customer of Surf Your Name for over 10 years now. They have helped me with several...

Sug S.

Clendenin, WV

2016-10-13T17:32:03+00:00

Sug S.

Clendenin, WV

I have been a web design customer and IT customer of Surf Your Name for over 10 years now. They have helped me with several business websites, facebook advertising, remote computer help, and answering my hundreds of questions. I use a computer allot but always seem to need a little help from time to time and all I have to do is make a phone call and they are there to help me! I know I will be with them for many years to come and could not say enough great things about them. If you are looking for computer help, virus removal, web design, website hosting, marketing, or just about anything that you need for your business, GIVE THEM A CALL! You will not be disappointed!

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Virginia Beach , VA

2016-01-24T17:34:36+00:00

Joan W.

Virginia Beach , VA

I have been working with SurfYourName for about 2 years now. I had a website that was basically junk since it wasn't doing anything for my business. Not to mention I paid allot of money for it 2 years ago! I worked with Erik and got a brand new website and it has paid for itself over and over in the past 2 years. I call him about once a month and they make changes to the site for me with specials I run. My laptop got a virus about 6 months ago and they were able to kill it and get my laptop working again without me leaving my office! I always tell them how luck I am to have them, but I figured leaving a review would let more people know about them and send some business their way. It has been 2 years now and I have had several other people try and get my website business and I just laugh at them. I have already found the best and don't need anyone else. I feel like Erik and his team actually care about my business and that not something you find anymore. Thanks again to Erik and SurfYourName...you guys are the best and have a VERY VERY VERY happy client!