Videos are the number one way to increase engagement online. Which makes sense, right? A video gives your clients an inside look at what your company is all about. You’re able to put faces to names and encourage personal connection. Which is what the internet is all about.
We had been talking with our clients at Heritage Wealth Management Group for a while about filming an office introduction video. We’ve done several photoshoots with them, which you can read all about here. So, they know Surf Your Name is who to call for high-quality images and video content that is results-driven for their business.
Finally, they decided to pull the trigger and set a day for filming. All the advisors would be able to talk about their background, their specialty, and welcome clients into the office before they even step foot in the door. Naturally, we were excited!
We jumped at the chance to create a great video and take advantage of the engagement videos offer. We started by setting up a rough outline of each clip we needed, similar to a shot list for a photoshoot. This way, we were able to make sure we filmed everything we needed to edit an amazing video. Take a look at the final product at the end of the article. We’re going to take you behind the scenes of the shoot. Check it out!
Check out our CEO Erik being a self-proclaimed ninja behind the camera. Somehow Mia didn’t notice that he was right behind her, but it made for a great photo.
Mia is listening to the audio as it’s recorded to make sure it’s good quality from our microphones.
That piece taped to the desk is our soundbox. It connects the microphone to our camera to make sure that the recording is seamless. Have you ever been watching a video where the audio is slightly off? Yeah, it’s really annoying and this makes sure that doesn’t happen.
We had a great time filming. We’re excited to create a high-quality and high value-added video that drives results to Heritage Wealth Management. That’s what we’re all about!
We filmed in a conference room in the office to minimize outside noise and distractions. We were also able to control the light better in here with our LEDs.
It’s helpful to write a script or have a list of talking points before you start recording. This keeps you from talking too much or forgetting to mention something. Peter Bryan has all his notes and information placed just outside of the frame. That way he can look briefly down from the camera to make sure he’s on track.
It’s a really useful tip and looks natural on camera. Maybe because we’re so used to people on-screen reading from a teleprompter on the news, but hey, it makes filming easier so we’re not complaining.
Watch the final product below! The video is featured on Peter’s biography page.
Videos are the top way to connect with potential clients or customers because it’s dynamic and gives a glimpse behind the curtain of your business. Online engagement with businesses leads to more conversion rates as website visitors see the content they enjoy and want to work with you! Contact us today and let’s create something amazing!