The word of digital marketing is always changing. As a business owner, chances are that you’re aware of how quickly trends come and go in terms of digital marketing. Email Marketing, Social Media Management, Content Generation, and Web Design are always experiencing new shifts and it can be difficult to keep up or to find new ways to capitalize on these platforms. At Surf Your Name, we know that running a business can be stressful and time-consuming, so it’s our job to help you keep up with the times and find exciting new ways to market your business. As a business owner, you know that the world of digital marketing is vast and ever-changing.
You’ve probably read our blog post about live chat, and it’s incredible ability to simplify customer supper and even increase your sales. What you may not be aware of are the recent popularity and excitement over-animated explainer videos to help your customers learn what your business is all about, and serve as an engaging form of marketing.
Recently, we started making animated videos with one of our longtime clients. Scott owns a variety of websites catering to the dental field – offering dental devices online for a fraction of the price that dentists charge, and without ever leaving the comfort of your home. We recently wrote an article about the first video we made for one of his websites. But with several different purchasing options, clients needed a little extra help figuring out which option is best for them.
We developed Discount Online Dental as a way to guide Scott’s clients through the four different websites his company offers – these websites are designed for different and specific scenarios. At Surf Your Name, we knew instantly that an animated explainer video could really help Scott’s clients understand the purpose of each site, and decide which option applied to them.
Our team wrote a custom, informative and results-driven script for the Discount Online Dental video. Our team also created a frame by frame plan for the video’s animated scenes. Once we had all of the details nailed down, we worked with our professional animation artist to create the video based on our plan. Scott loved the end result of our project and we have plenty more videos in the works for Scott’s other websites, as well as specific videos that will guide customers through which product will work the best for the dental issues they’re experiencing.
According to recent surveys and studies, 93% of business owners who use animated explainer videos on their website have seen an increase in user understanding of their product or service. Not only do these videos increase user engagement – but over 30% of business owners reported that they’ve received fewer support queries since adding an animated video to their website. However, most importantly 72% of business owners who implement animated explainer videos on their website, report seeing an increased rate of conversion!
If an Animated Video sounds like something you’d like to incorporate into your businesses marketing plan, Surf Your Name can help! We’ll create an animated video that helps you increase business and streamline your interactions with customers. Not to mention, animated explainer videos are affordable and visually engaging! Call us today at 515-4WEB-GUY (515-493-2489) or contact us online to find out how we can make the most exciting and effective animated video for your business! Watch the video below!