The holidays are quickly approaching, are you ready? Consumers are searching for business hours, directions, product availability, and the store’s address. After that Google search, studies show that 50% of consumers visit a local store within 1-day. How accurate is the information you are providing to your customers? Having accurate store hours and directions are…
Netflix did not kill Blockbuster. The horrible late fees did. Uber & Lyft did not kill the taxi business. High prices and smelly cabs did. Apple did not kill the music industry. Being forced to buy full albums with unwanted songs did. Airbnb did not kill the hotel industry. Limited availability and confusing pricing did. …
The EU has fined the largest search engine provider with a $2.7 billion fine for rigging the search results to favor one of their own shopping comparison service over other companies. This is the largest fine ever imposed by EU regulators and could have been even larger since fine amounts are based on the…
And here is the proof… We all know that SEO will increase your website’s performance, that is no surprise. The challenging part is finding a web developer or SEO expert that can provide the results they claim they can. We have all seen ads, messages, and proposals that say they can increase your website’s rank…
Every business has its specific language and acronyms they use to communicate with each other and to outsiders, it sounds like a foreign language. SurfYourName is no exception to this rule and sometimes web designers, web developers, and social media geeks are worse than average! While what we say may make sense to us,…
Usually, companies are sure that they already know their ideal keywords. Often, they are mistaken. SurfYourName guides you through internet marketing every step of the way. It is very difficult to be the business owner and look at it from the perspective of a potential customer, rather than an insider. Making a list of keywords…
Pay-per-click or PPC advertising is a very effective advertising method today and will be for a long time to come. However, it can get expensive if you know what you are doing and even more expensive if done improperly. PPC advertising gets your website listed on search engines when people type in a word describing…
A site map is exactly what it sounds like; it is a map of your web site. The use of images, rollovers, and program-based menus has made the site map a rarely used tool by most consumers. Consumers may have passed by sitemaps, but the search engine robots haven’t. Regardless of whether or not search…
Search Engine Optimization or SEO is the active practice of optimizing a web site by improving internal and external aspects of the entire site in order to increase the traffic the site receives from search engines. SurfYourName.com will work with you to determine if a broad or specific marketing campaign will best benefit your business.…
Why Do We Need Search Engines? For the same reason you need a card catalog in a library. There is lots of great and useful information in a library, but it’s physically impossible to examine all the books personally. Not even the most indefatigable web-surfer could hyperlink to all the documents in the aptly named…
