Don’t you hate it what there is another bed review on Google My Business or Facebook? We do too. But you should not only hate it but also accept it and learn from it. So, you just received a bad review. Step one: don’t panic! Any business will eventually get a bad review, there is…
Facebook is a super-popular social network, but on the other hand, it’s also a place for all the customers to leave reviews for local businesses. Long dependent on a five-star evaluations framework, the social network is streamlining its approach with the new recommendations system for Facebook business pages. Rather than appointing a star rating and…
If you know Surf Your Name, you know that we love WordPress! But in 2018, WordPress is planning some noteworthy changes. In the next few months, WordPress will be releasing a brand new publishing experience in order to help you create posts and pages. This new editor is called Gutenberg, and with it comes a…
The word of digital marketing is always changing. As a business owner, chances are that you’re aware of how quickly trends come and go in terms of digital marketing. Email Marketing, Social Media Management, Content Generation, and Web Design are always experiencing new shifts and it can be difficult to keep up or to find…
Sometimes, you have to pause and take a look at the finer things in life. Whether it is viewing a beautiful piece of artwork, reading an incredible poem or listening to an effortlessly talented opera singer it is important to take a moment to enjoy the beautiful creation of artists. The creative team at Surf…
The team at Surf Your Name loves working with non-profit organizations. There is something to be said about individuals who are motivated solely by their passion for the organization they’re building. So, when we get the opportunity to build a website for a non-profit, charity or museum our team jumps at the chance! That’s why…
Email Marketing is still one of the most popular forms of digital marketing – in fact, recent surveys show that over 44% of customers prefer company engagement in the form of email. And just like any other digital marketing practice, there are constant changes and trends that come and go. At Surf Your Name, we…
We’ve written about how much of a difference adding live chat to your website can make for your clients and customers. Whether you’re trying to drive sales using live chat, or you just want you, customers, to be able to communicate with your team easily and efficiently, live chat is a must-have for websites in…
The website that we designed for The Country Times back in the early 2000s. At Surf Your Name, we have clients who come to us from all over because they have a website that is outdated and not producing the results they’re looking for. In the past, we’ve written about how important having a…
It is impossible, as a business owner to please every single employee who walks through your doors. And while you try to keep them all happy and give them second chances, odds are that you’ve had to let someone go at some point. If you’re like most businesses… you probably have one or two bad…
One of the most common things that we hear from our clients when they’re looking for a new web designer or developer is the lack of customer service they are experiencing with their current web designer. So many designers and developers charge their clients for phone calls and emails, some disappear completely once their website…
We’ve been working with Scott, the owner of Specialized Dental Services for years and there is always a fun and exciting project in the works. Scott’s company offers affordable dental devices such as retainers, flippers, partial dentures and invisible aligners online for less than half the price you’d pay at the dentist or orthodontist by…
In the digital age, oftentimes things that are “older” are thought of as “obsolete”. But this is not always true! Many companies have started shying away from email marketing, labeling it as an outdated approach. However, recently, Email Marketing was hailed as the most effective tool for maintaining customer relationships. A strategic and well-implemented email…
Its 2018 and online reviews are the name of the game. If you’re a business owner, you probably know just how important online reviews are to your business. But did you know that over 80% of consumers trust an online review as much as a personal recommendation? Or that about 50% of customers won’t visit…
Oftentimes, people wonder if the work that they’re doing can actually make a difference in the world. It’s difficult to see your own impact, no matter how large it may be. Our team loves working with people who are passionate about their business or organization, because we’re passionate about ours! So, when Steve Simmons contacted…
As always, we are very busy building incredible websites for all of our new clients at Surf Your Name. But as busy as we are, we wouldn’t have it any other way because we love helping your business grow by improving the web presence of our clients with a beautiful website, detailed social media management…
Search Engines are an incredible tool that can help your customers find your business, but the way that they work is sometimes shrouded in mystery. It’s true that there are TONS of factors that go into optimizing your business’s website for search engines like Google, Bing and Yahoo, but easily the most important is the…
The holidays are quickly approaching, are you ready? Consumers are searching for business hours, directions, product availability, and the store’s address. After that Google search, studies show that 50% of consumers visit a local store within 1-day. How accurate is the information you are providing to your customers? Having accurate store hours and directions are…
1. Customer Convenience Today’s customers are always looking for a balance of cost and convenience. Think about the largest “Convenience Store” in the US, 7-Eleven. They have expanded to almost every corner of the country because they offer convenience. Even with higher prices compared to big box stores they are still the #1 convenience store.…
Here at Surf Your Name, we understand growth. We love to help small business owners navigate the growing pains of a business that isn’t so small anymore. That’s why when Zach came to us with an idea to expand his already successful custom welding shop, Metal Works, we couldn’t wait to get started. Zach’s business…
Netflix did not kill Blockbuster. The horrible late fees did. Uber & Lyft did not kill the taxi business. High prices and smelly cabs did. Apple did not kill the music industry. Being forced to buy full albums with unwanted songs did. Airbnb did not kill the hotel industry. Limited availability and confusing pricing did. …
It is a time of growth at SurfYourName and we are excited to announce that our team is expanding! Our clients often tell us how challenging and time consuming running a small business can be. It seems like there are not enough hours in the day to get everything done. And with the internet at…
It has been a busy Summer at Surf Your Name. We have welcomed several new clients to our family, and we hope to add even more as the year goes on. Annapolis Electric Boat Rentals is a company that we are very excited to partner with for their website and electronic marketing. Annapolis Electric Boat…
The EU has fined the largest search engine provider with a $2.7 billion fine for rigging the search results to favor one of their own shopping comparison service over other companies. This is the largest fine ever imposed by EU regulators and could have been even larger since fine amounts are based on the…
